Conditions in the property markets in which Bouygues Immobilier operates are likely to remain highly competitive in 2015. Bouygues Immobilier is counting on innovation, sustainable development, cost reductions, product diversifi cation and value creation for customers to diff erentiate itself from its competitors and continue to grow and increase its market share.
Given the considerable need for housing in France, Bouygues Immobilier will endeavour to offer customers the best products and services at the fairest possible price with the aim of holding on to its position as France’s leading property developer. In order to do so, the company will continue to explore new opportunities for growth in the markets for detached houses, serviced residences, aff ordable family housing and adaptable housing which enables older people to live at home for longer. 2015 is likely to be a year of stability, with results slightly higher than in 2014.
The innovative UrbanEra® concept, which has already proved a success in Bordeaux (Ginko), Lyon Confl uence (Hikari), Châtenay-Malabry and Nanterre (Coeur de Quartier), is Bouygues Immobilier’s driver of growth in the development of sustainable neighbourhoods in France and elsewhere, offering a concept of urban living and innovative, environment-friendly services for residents.
The company will continue its strategic expansion in international markets from its existing subsidiaries in Poland, Belgium and Morocco while preparing to move into new countries.