Bouygues Immobilier is developing a range of moderately priced homes to help first-time buyers. Everything from choice of location to design methods has been optimised in order to offer high-quality, environment-friendly, affordably priced housing.
Making it easier to get a foot on the housing ladder
France's leading developer of new-build residential properties with over 13.9% of the market in 2011, Bouygues Immobilier is enhancing its range of entry- and mid-level housing for young and low-income households. The aim is to meet the expectations of customers who want to become home-owners despite rising property prices and a sluggish economy. In order to do so, Bouygues Immobilier is combining the advantages of urban regeneration zones, where VAT is only 5.5% and land is reasonably priced, with optimised design-build methods.
Over 2,500 units were marketed in urban regeneration zones in 2011, as at Saint-Fons, in the greater Lyon conurbation, where Bouygues Immobilier was able to offer new properties at €2,000 per square metre.
In Marseille, the Valnaturéal eco-neighbourhood developed by Bouygues Immobilier qualified for a number of measures to help first-time buyers, including VAT at 5.5% (it is in an urban regeneration zone), a first-home “cheque” from the city of Marseille and the Pass-Foncier Collectif scheme. As a result, the average price for the new-build properties did not exceed €2,350 incl. VAT per square metre.
At the same time, Bouygues Immobilier has signed a charter with a number of local authorities pledging to control prices and limit the rise in house prices. Charters have been signed with municipalities in Montreuil, Saint-Denis and Saint-Ouen, near Paris, and in Rennes in western France.
Sustainable construction for all projects
Since 2010, all Bouygues Immobilier's residential projects have had BBC-effinergie® low-energy certification. Careful consideration is given to their location, generally close to high-potential urban areas. It is factors like these that enable first-time buyers to benefit from government incentives such as the enhanced zero-interest loan scheme. Another advantage for buyers is the assurance of controlled energy costs.
Putting customers first
Because becoming a home-owner is an important milestone in a person's life, Bouygues Immobilier offers its customers individual support throughout the process of buying their first property, including a single contact person, advice and help with administrative formalities and getting a mortgage, and personalised access to a website on which they can track the progress of their project online in real time. From the moment they sign the contract, customers can thus start to take ownership of their future home. As Bouygues Immobilier aims to put customers first at all times, a specialist customer support department was created in 2010.
And in order to give first-time buyers even greater security, Bouygues Immobilier has developed services that meet their needs, such as partnerships with banks for secure mortgage offers and a resale guarantee in case of an adverse life event.
Symphony, 2 000 € / m²
The Symphony programme at Saint-Fons in the greater Lyon conurbation, delivered by Bouygues Immobilier in 2011, is a perfect example of high-quality, affordably-priced housing. The four modestly-sized buildings are designed so that their light, airy and contemporary architecture is enhanced by landscaping in which gardens alternate with pedestrian areas. In order to meet the needs of families, large surface areas are the norm. The fact that 100 of the 124 apartments were reserved in the first few days of the marketing campaign confirmed that Symphony had hit the right note: all the customers were eligible for the 5.5% rate of VAT, 34% were living in social housing and 67% were under 35.