Long committed to green property developement and environmental innovation, Bouygues Immobilier bases its sustainable developement policy on four priorities. Because these issues are central to Bouygues Immobilier's strategy, sustainability drives everything it does, both in-house and outside the company.
A STRATEGY WITH FOUR PRIORITIES
Bouygues Immobilier is a driver of sustainable development. In 2010, the company decided to seek BBC-Effinergie® low-energy certification for all its residential projects, three years before it
became a regulatory requirement. At the same time, Bouygues Immobilier started to roll out Green Office®, the first positive-energy office buildings in France. Since 2012, the company's policy has been based on four priorities: sustainable property development, local presence, the quality of life at work for employees and consultative governance with all stakeholders, setting specific targets for 2015.
2015, A YEAR FOR TAKING STOCK
Late 2015 will be a time of extra motivation as that is when Paris will be hosting the United Nations Climate Change Conference, known as COP21, which is expected to culminate in an international climate change agreement. As a subsidiary of the Bouygues group, Bouygues Immobilier will be one of the COP21 partners, giving the company an opportunity to share its vision of the sustainable city of the future based on innovative low-carbon solutions.
A COMPREHENSIVE VISION OF THE URBAN ENVIRONMENT
Demographic projections indicate a steady rise in the number of people living, working and travelling in urban areas of limited size and with limited resources. For Bouygues Immobilier, managing that increase in the urban population without losing sight of factors such as quality of life and the environmental footprint means designing highly energy-efficient buildings and neighbourhoods and making the right development choices. Those choices must favour the well-being of residents and occupants at neighbourhood level, through a mix of activities, biodiversity, new ways of working, public and shared transport and interconnected buildings.
"Reducing our environmental footprint and optimising residents' quality of life for sustainable urban and regional development"
Christelle Capdupuy, sustainable development and QSE director at Bouygues Immobilier