In Through its involvement in sustainable urban projects and its support for local authorities with UrbanEra®, Bouygues Immobilier plays a proactive and forward-looking role in urban, local and regional development. That vision is given practical expression in a number of initiatives that aim to preserve the environment and improve the quality of urban life.
BIODIVERCITYTM: PRESERVING FLORA AND FAUNA
Preserving flora and fauna is a key aspect of sustainable urban development. With that aim in mind, in 2014 Bouygues Immobilier trialled the BiodiverCityTM label promoted by the International Biodiversity and Property Council (IBPC), of which the company is a member. It offers a way of including biodiversity in property development projects, from design and construction to operation.
In 2014, work started on the new Neo-C neighbourhood on the site of a former Pernod factory in Créteil, east of Paris. It is the first sustainable neighbourhood in France to be awarded BiodiverCityTM certification for the design phase.
OBSERVATOIRE DE LA VILLE: GIVING THOUGHT TO THE CITY OF THE FUTURE
Because successful development means anticipating future living and working patterns, in 2006 Bouygues Immobilier created the Observatoire de la Ville as a forum for discussing and imagining innovative solutions for the city of the future. A benchmark think-tank for urban property development, the Observatoire organised an exhibition called Proximité(s) at the Cité de l'Architecture et du Patrimoine in Paris, then at the Urban Planning and Architecture Forum in Nice.
ALAIN BOURDIN, SOCIOLOGist, urban planner and member of the observatoire de la ville's editorial committee
why did the observatoire de la ville take proximity as its subject ?
The question of proximity takes on a new meaning in an urban environment. Internet and changing lifestyles have abolished distance but weakened local social bonds. We thought it would be a good idea to look and see what is going on.
WHAT DID THE EXHIBITION SET OUT TO DO ?
To show some of the very many different ways in which proximity is changing, the initiatives behind those changes, both in France and elsewhere, in what way they respond to social demand and how they fit into urban environments.
has it opened up new prospects ?
It showed that proximity can be intangible and that the internet can create geographical proximity. It also showed that proximity is linked to mobility. Things are close if they are accessible. So the main problem is access to resources, whether material, cultural or social.
THE SUSTAINABLE DEVELOPMENT GENERATION COMPETITION
In order to include young people in thinking about the future of urban life, Bouygues Immobilier became the first private-sector partner of the Sustainable Development Generation competition launched by Ademe, the French environment and energy management agency, and the science monthly La Recherche. Intended for students, the competition awards prizes to projects which take a new look at how consumer goods are used and how they can save resources and reduce the carbon footprint. The first prize in 2014 was awarded to the Micr'home project, which aims to take advantages of gaps in the urban fabric.