By putting the user at the centre of all its projects, Bouygues Immobilier offers its customers, whether tenants or owners, bespoke office buildings designed to meet their specific needs. This innovative approach has four aims: user comfort, energy efficiency, bold architecture and total adaptation to the future user's needs.
Designing buildings in the image of their users
The office buildings designed by Bouygues Immobilier may be sold directly to the companies that will occupy them or to investors. Whether corporate headquarters, institutional buildings or business parks, Bouygues Immobilier's aim is to design buildings in the image of their users, buildings that reflect their identity.
In order to meet the most specific needs, Bouygues Immobilier relies on listening to the customer and understanding the corporate culture. This approach, used from the initial project design stage, guarantees bespoke service throughout the entire project. For example, the W-shaped layout of Bouygues Telecom's Technical Centre in Meudon, with its glass façade that reaches into the surrounding woods, were guided by the occupant's wish for the buildings to blend into their immediate environment: Meudon forest.
Designing offices around users
Designing buildings around people rather than just putting people into buildings is another of Bouygues Immobilier's priorities. Whether in acoustic and visual comfort, the layout of office space or the location of common areas, Bouygues Immobilier adapts the organisation of the workplace to users' needs. Forms and materials are chosen with the users, their activity and the office environment in mind. For example, Bouygues Immobilier worked hand in hand with CGGVeritas, the world's leading provider of geophysical services and equipment, to design Galileo, the company's new headquarters in Massy, south of Paris. Over a three-year period, the project was constantly adjusted to meet users' expectations, including the construction of a 300 m² data centre and 300 workstations for geotechnicians.
Similarly, Bouygues Immobilier worked alongside the Clarins group which has leased the Sainte-Croix development project in the 17th arrondissement of Paris. Opened in June 2014, the new Clarins building features a unique façade with touches of white, red and gold in keeping with the group’s brand identity.
Placing sustainable development at the heart of every project
Although all the office buildings designed by Bouygues Immobilier are unique, they share the same ambition: to meet the requirements for High Environmental Quality (HQE®) certification. All the various aspects of sustainable development are incorporated into the design in order to optimise the building's relationship with its environment:
- the best location according to orientation and sunlight;
- bioclimatic design to maximise natural light and ventilation;
- efficient insulating materials that comply with the requirements for BBC low-energy building certification;
- priority to renewable energies in order to reduce greenhouse gas emissions;
- control over energy consumption by promoting eco-management of resources (water, materials, soils, business waste, upkeep and maintenance);
- raising awareness and getting users involved in order to minimise their environmental impact.
Each Bouygues Immobilier project has to meet all its customers’ requirements for energy efficiency. The new Clarins building, which was designed to reflect the group’s values and unveiled in 2014, harnesses technology to boost environmental performance, while delivering maximum occupant comfort. He project had a strong environmental focus; the building obtained BBC-effinergie® low-energy certification, as well as Breeam Very Good and HQE® (High Environmental Quality) certification for commercial buildings.