Supporting local authorities for the creation and long-term management of sustainable urban neighbourhoods: that is the objective of UrbanEra. With this concept, Bouygues Immobilier addresses new fields of innovation to build balanced, adaptable, fluid, economical, lively and intelligent cities.
Two key issues for the city of tomorrow
There are many demographic, environmental, economic, and social issues that incite local authorities to address construction of the city from a new angle to make it more sustainable, something to which the people of France aspire, as is shown by the results of the study “Les mots de la ville de demain” carried out on behalf of Bouygues Immobilier by Institut Médiascopie :
- a city connected to its surroundings,
- a diverse city : diversity of functions, diversity of urban forms as well as generational and social diversity,
- an economical city : recycling of water and waste, energy efficiency, energy production, in a movement towards positive-energy neighbourhoods,
- a smart city using new technologies to ‘live better’.
UrbanEra: a tailored approach
Backed by its experience in innovation and sustainable development both in housing and in commercial buildings, Bouygues Immobilier is teaming up with local authorities for the creation and long-term management of sustainable neighbourhoods. To meet their expectations Bouygues Immobilier has defined a tailored approach: UrbanEra.
From the initial diagnosis to operational supervision of neighbourhoods, UrbanEra sets out to optimise all the parameters involved in a sustainable neighbourhood through an innovative approach in each field, while at the same time promoting the human aspect and encouraging active involvement by local inhabitants.
UrbanEra® has been a successful initiative. Three UrbanEra® developments were selected by the French Ministry of Housing for its EcoQuartier labelling scheme. EcoQuartier was introduced at the end of 2012 to reward exemplary sustainable urban development projects. The three Bouygues Immobilier EcoQuartier programmes are Ginko, the Bordeaux Lake eco-neighbourhood, Cap Azur, at Roquebrune-Cap-Martin in the south of France, and Pompidou-Le Mignon at Bois-Colombes, north-west of Paris.